Last updated: 27.09.2026
We, Irniger Bluebird Snowsports, a sole proprietorship of Basil Irniger (“Bluebird Snowsports”, “we”, “us”), take the protection of your personal data seriously. This Privacy Policy explains what personal data we process when you visit our website or book lessons with us, and for what purposes.
We process personal data in accordance with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).
1. Controller
Irniger Bluebird Snowsports
Baselstrasse 13
6003 Lucerne
Switzerland
Email: info@bluebird-snowsports.ch
Website: https://bluebird-snowsports.ch
2. What data we process and why
a) Website access (technical data)
When you visit our website, we process technical data such as IP address, date and time of access, pages accessed, and browser or device information.
This data is used to operate, secure, and improve the website and to troubleshoot technical issues.
b) Cookies and consent management
Our website uses cookies and similar technologies. Cookies are used to ensure the website functions properly, to remember your preferences, and—if you consent—to analyse website usage or enable additional services.
We use Complianz to display a cookie banner and manage your consent. You can give, refuse, or withdraw consent at any time via the cookie settings on our website. Essential (functional) cookies are used without consent where legally permitted.
Details about the types of cookies used can be found in our Cookie Policy.
If you consent to statistics cookies, we use Google Analytics to understand how visitors use our website and to improve content and usability.
If you consent to marketing cookies, we use Google Ads and the Meta pixel to measure whether our advertising leads to bookings (see c).
c) Analytics and advertising
Analytics and advertising tools are only activated after you provide consent. Without it, no data is sent to Google Analytics, Google Ads or Meta.
With marketing consent, Google Ads (Google Ireland Limited) and Meta (Meta Platforms Ireland Limited) are told when you start a booking and when you complete one, including the order number and the amount, together with cookie identifiers and the technical data described in a). We do not send them your name, email address or phone number. These providers use the data to measure and improve our advertising and may, under their own privacy policies, combine it with information they hold about their users.
Analytics and advertising data may be processed outside Switzerland or the EU/EEA, in particular in the USA. Where required, appropriate safeguards (such as contractual clauses) are in place.
d) Contact enquiries
If you contact us (for example by email, phone, contact form, or messaging services such as WhatsApp), we process the information you provide (such as your name, contact details, and message content) in order to respond to your enquiry and communicate with you.
If your enquiry relates to a booking, the information may be stored together with booking records.
e) Bookings and lesson delivery
When you book lessons or services with us, we process the data necessary to administer and deliver those services, including:
- name and contact details
- booked services, dates, and times
- payment status
- lesson-related information you provide (e.g. level, language, notes)
- participant details, including date of birth
- pickup address, if requested
This data is used to organise bookings, prepare instructors, deliver lessons, and arrange optional extras or third-party purchases upon request.
To plan lessons, the details of each booking (lesson, date and time, participants, name, contact details, pickup address and notes) are entered in our instructors’ Google Calendar (Google). This data may be processed outside Switzerland or the EU/EEA.
Dates of birth are not used for marketing purposes.
f) Payments
Payments are processed via Mollie and the relevant payment providers (e.g. banks or card issuers). We receive confirmation of payment status but do not store full card or payment details on our systems.
g) Photos and videos
Photos or videos may be taken during lessons only at your request. We will never use photos or videos of guests for marketing or public purposes without your clear prior consent.
3. Sharing of personal data
We only share personal data where necessary for the purposes described above, for example with:
- hosting and IT service providers (website and email)
- our booking system provider
- Google, for our instructors’ calendars
- payment service providers (such as Mollie)
- analytics and advertising providers such as Google and Meta (only if you consent)
- authorities, where legally required
We do not sell personal data to third parties.
4. Data retention
We retain personal data only for as long as necessary for the stated purposes or as required by law. As a general rule:
- enquiries without a booking: up to 6 months
- booking, payment, and related communication: for the duration required by business and legal obligations
5. Your rights
Under applicable data protection law, you have the right to:
- request information about your personal data
- request correction of inaccurate data
- request deletion or restriction of processing, where legally possible
- withdraw consent at any time (where processing is based on consent)
To exercise your rights, please contact us using the details in section 1.
You also have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC).
6. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The version published on our website applies.
The date at the top indicates when this Privacy Policy was last updated.